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    <loc>https://www.engagingdev.com/blog</loc>
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    <lastmod>2025-11-22</lastmod>
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    <loc>https://www.engagingdev.com/blog/building-and-signalling-partnership-the-combined-power-of-strategic-communications-and-public-diplomacy</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-22</lastmod>
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      <image:title>blog - Building and signalling trust: The combined power of strategic communications and public diplomacy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/d3ddebf4-c3c2-473c-9822-b9d93f6f1f9b/Co-created+v+donor-led+comms.png</image:loc>
      <image:title>blog - Building and signalling trust: The combined power of strategic communications and public diplomacy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.engagingdev.com/blog/working-smarter-with-ai-strengthening-communications-processes-while-protecting-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-10</lastmod>
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      <image:title>blog - Working smarter with AI: Strengthening communications processes while protecting purpose - Make it stand out</image:title>
      <image:caption>AI can be a game-changer for brainstorming, especially for communications personnel who work remotely or as a ‘team-of-one’ within a team.</image:caption>
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  </url>
  <url>
    <loc>https://www.engagingdev.com/blog/staying-ahead-of-the-curve-how-programs-can-contribute-to-donor-strategic-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-26</lastmod>
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      <image:title>blog - Staying ahead of the curve: How programs can contribute to donor strategic communications - Make it stand out</image:title>
      <image:caption>Strategic communications can be used to support a cohesive donor narrative, geostrategic positioning and influence. Image: @canva.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.engagingdev.com/blog/content-collection-is-data-collection-leveraging-communications-for-a-greater-evidence-base</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-13</lastmod>
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      <image:title>blog - Content collection is data collection: How communications strengthen development program evidence - Make it stand out</image:title>
      <image:caption>Above: Capturing evidence generated through a program’s communications within the MERL system contributes to greater credibility, learning and influence.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.engagingdev.com/blog/donor-and-program-communications-getting-the-balance-right</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/cb001216-92a5-42ee-9102-dc23dc9b1bce/Copy+of+Strat+coms+and+PD+example_GRB_SP.png</image:loc>
      <image:title>blog - Donor and program communications: Getting the balance right - Make it stand out</image:title>
      <image:caption>Above: A development program’s communications objectives will differ from a donor’s, but a program can contribute to a donor’s strategic communications and public diplomacy efforts.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.engagingdev.com/blog/styling-your-communications-using-the-australian-government-style-manual</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-09</lastmod>
    <image:image>
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      <image:title>blog - Styling your communications: Using the Australian Government Style Manual - Make it stand out</image:title>
      <image:caption>The Australian Government Style Manual is a resource all program team members can use to support clear written communications.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.engagingdev.com/blog/more-than-money-why-your-donor-is-a-key-audience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/9c688475-a79c-4d8f-9966-98fc37775103/donors+as+an+audience+infographic.png</image:loc>
      <image:title>blog - More than money: Why your donor is a key audience - Make it stand out</image:title>
      <image:caption>Your donor deserves priority considerations in your communications matrix.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.engagingdev.com/blog/co-created-communications-building-trust-and-respect-into-public-diplomacy-efforts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/76871902-3e3f-480d-9d73-0bc13df9e4f5/Co-created+v+donor-led+comms+%281%29.jpg</image:loc>
      <image:title>blog - Co-created communications: Building trust and respect into public diplomacy efforts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.engagingdev.com/blog/third-party-acknowledgement-the-public-diplomacy-superpower</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/49eb30da-8419-4b40-805b-021874717724/Screenshot+2025-08-13+at+6.09.57%E2%80%AFpm.png</image:loc>
      <image:title>blog - Third-party acknowledgement: The public diplomacy superpower - Make it stand out</image:title>
      <image:caption>Above: The Marshall Islands Social Security Administration regularly published updates on the work undertaken by Australian-funded Workers’ Compensation Adviser, Adrian Nippress, in support of a new workers compensation scheme. This farewell update was a wonderful example of third-party acknowledgement, led by the partner government and reflected both the partnership and they work undertaken. Read the full update here. This work was supported through the Australia-Pacific Partnerships Platform.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/910a116b-f633-4220-a0fe-30cecb5c1835/%E2%80%9CWhen+a+foreign+country%E2%80%99s+assistance+is+framed+as+sincerely+motivated%2C+the+donor+country+can+induce+support+for+its+desired+foreign+policy+among+the+recipient+public.+However%2C+when+a+foreign+count.png</image:loc>
      <image:title>blog - Third-party acknowledgement: The public diplomacy superpower - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.engagingdev.com/blog/from-process-to-purpose</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/8fc1e55e-83aa-4a14-882c-b8c6cf2b6ed1/Dhina_Inklusi+-+workshopping+the+PD+adn+communications+strategy+with+the+entire+team.jpg</image:loc>
      <image:title>blog - From process to purpose: How you get there matters in communications strategy development - Make it stand out</image:title>
      <image:caption>In 2023, EngagingDev worked with the INKLUSI program in Indonesia to refresh the program’s communications strategy. As part of this process, the team was widely consulted. Here we can see the INKLUSI Communications Manager at the time, Dhina Kartikasari workshopping the strategy with the team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/7cc00cf5-1eb0-46a3-972d-ac83fac4ca00/Communications+strategies+image.png</image:loc>
      <image:title>blog - From process to purpose: How you get there matters in communications strategy development - Make it stand out</image:title>
      <image:caption>Communications and public diplomacy strategy development is a core service provided by the EngagingDev team – each is unique, contextualised to context.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.engagingdev.com/blog/twenty-years-of-development-and-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/1752624939110-48OX80J9U4HM7QJ7RGBA/Lisa_Bangkok+office+.JPG</image:loc>
      <image:title>blog - Twenty years of development and communications: What’s changed, what hasn’t and where to from here - Make it stand out</image:title>
      <image:caption>Above: Back in the days of CD-ROMs, big desktops and phones that didn’t take photos!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/1752625528884-VEXB16B9Q7PW76O2IEFY/Lisa+Bangkok_newsletter.JPG</image:loc>
      <image:title>blog - Twenty years of development and communications: What’s changed, what hasn’t and where to from here</image:title>
    </image:image>
    <image:image>
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      <image:title>blog - Twenty years of development and communications: What’s changed, what hasn’t and where to from here</image:title>
    </image:image>
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      <image:title>blog - Twenty years of development and communications: What’s changed, what hasn’t and where to from here</image:title>
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    <image:image>
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      <image:title>blog - Twenty years of development and communications: What’s changed, what hasn’t and where to from here</image:title>
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      <image:title>blog - Twenty years of development and communications: What’s changed, what hasn’t and where to from here - Make it stand out</image:title>
      <image:caption>Above: Port Moresby show, 2024.</image:caption>
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  </url>
  <url>
    <loc>https://www.engagingdev.com/blog/public-diplomacy-and-strategic-communications-are-not-the-same</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/fde8fb89-869d-45b6-9310-3b029035251b/PD+versus+stratcomms+table.jpg</image:loc>
      <image:title>blog - Public diplomacy and strategic communications are not the same – and it matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/d4309436-5221-4804-81e3-83fa99d9c940/Strat+coms+and+PD+example_GRB_SP.png</image:loc>
      <image:title>blog - Public diplomacy and strategic communications are not the same – and it matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.engagingdev.com/blog/rethinking-communications-in-development-the-strategic-advantage-hiding-in-plain-sight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/dce580ea-60c8-43be-aff4-2292293a83a7/Copy+of+Copy+of+Blue+and+White+Minimalist+Introvert+vs+Extrovert+Comparison+Instagram+Post+%28148+x+105+mm%29+%28Presentation%29.jpg</image:loc>
      <image:title>blog - Rethinking communications in development: The strategic advantage hiding in plain sight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/02d99b13-1431-4c17-8d3e-4460f23d1594/DSC_0433.JPG</image:loc>
      <image:title>blog - Rethinking communications in development: The strategic advantage hiding in plain sight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/0f0ee771-8469-4cb8-8873-158685259a2e/What+EngagingDev+Does+At+EngagingDev%2C+we+work+with+development+programs%2C+donors+and+partners+to+make+strategic+communications+a+core+part+of+delivery+rather+than+an+afterthought.+We+design+communi-2.jpg</image:loc>
      <image:title>blog - Rethinking communications in development: The strategic advantage hiding in plain sight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.engagingdev.com/blog/beyond-the-good-news-communications-as-a-strategic-asset-in-development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/0f0ee771-8469-4cb8-8873-158685259a2e/What+EngagingDev+Does+At+EngagingDev%2C+we+work+with+development+programs%2C+donors+and+partners+to+make+strategic+communications+a+core+part+of+delivery+rather+than+an+afterthought.+We+design+communi-2.jpg</image:loc>
      <image:title>blog - Beyond the good news: Why strategic communications in development matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/f70a1342-6486-4800-86aa-497364e61f38/Josie+and+GEDSI+toolkit+copy.jpg</image:loc>
      <image:title>blog - Beyond the good news: Why strategic communications in development matters - Make it stand out</image:title>
      <image:caption>Above: Josie Yos from the Australia-Papua New Guinea Economic Partnership worked closely with the communications team to ensure an internal gender equality and inclusion tool was written and designed with the user in mind, encouraging the team to consider gender and inclusion when designing program activities.</image:caption>
    </image:image>
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      <image:title>blog - Beyond the good news: Why strategic communications in development matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.engagingdev.com/blog/international-womens-day-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-23</lastmod>
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      <image:title>blog - International Women’s Day 2025: Storytelling in Modern Development Communications - Make it stand out</image:title>
      <image:caption>Text: “2 Communicating the benefits of change to everyone when it comes to gender equality.”</image:caption>
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      <image:title>blog - International Women’s Day 2025: Storytelling in Modern Development Communications - Make it stand out</image:title>
      <image:caption>Text: “1 Advocating for change.”</image:caption>
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      <image:title>blog - International Women’s Day 2025: Storytelling in Modern Development Communications</image:title>
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      <image:title>blog - International Women’s Day 2025: Storytelling in Modern Development Communications</image:title>
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      <image:title>blog - International Women’s Day 2025: Storytelling in Modern Development Communications</image:title>
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      <image:title>blog - International Women’s Day 2025: Storytelling in Modern Development Communications</image:title>
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      <image:title>blog - International Women’s Day 2025: Storytelling in Modern Development Communications</image:title>
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      <image:title>blog - International Women’s Day 2025: Storytelling in Modern Development Communications</image:title>
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      <image:title>blog - International Women’s Day 2025: Storytelling in Modern Development Communications</image:title>
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  <url>
    <loc>https://www.engagingdev.com/blog/focus-on-engagement-not-followers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-23</lastmod>
    <image:image>
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      <image:title>blog - Mirror, mirror on the wall, what’s the fairest social media metric of them all? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/91cf60d9-26cc-4ca5-b470-d50f4b4a6d3b/Screenshot+2023-02-22+at+1.43.31+pm.png</image:loc>
      <image:title>blog - Mirror, mirror on the wall, what’s the fairest social media metric of them all? - Make it stand out</image:title>
      <image:caption>Source: Hootsuite</image:caption>
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      <image:title>blog - Mirror, mirror on the wall, what’s the fairest social media metric of them all? - Make it stand out</image:title>
      <image:caption>Above: Socialinsider adds Tik Tok to their industry engagement rate analysis.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6290b57202e59e49a5fb5224/a44bfcc0-20ae-4449-b4f1-6bced9619370/Engagement+Spectrum.png</image:loc>
      <image:title>blog - Mirror, mirror on the wall, what’s the fairest social media metric of them all? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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